Course curriculum

  • 1

    Marketing Success

    • Welcome to Marketing Success

    • Marketing Success - Introduction
  • 2

    Module 1 - Marketing Purpose

    • Marketing Success: Module 1 - Marketing Purpose

    • Slides - Marketing Purpose

    • Marketing Costs

    • Marketing & Sales Costs
  • 3

    Module 2 - Marketing People

    • Marketing Success: Module 2 - Marketing People

    • Slides - Marketing People

    • Marketing People
  • 4

    Module 3 - Database Creation

    • Marketing Success: Module 3 - Database Creation

    • Slides - Database Creation
  • 5

    Module 4 - Brand Building

    • Marketing Success: Module 4 - Brand Building

    • Slides - Brand Building

    • Your Brand Promise
  • 6

    Module 5 - Activity

    • Marketing Success: Module 5 - Marketing Activity

    • Slides - Marketing Activity